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Black Friday Lowe will be different this year

Low is making big changes to his plans for Black Friday.

“We're not going to give it away this year,” said Lowe President and CEO Marvin Allison on Wednesday. He added that last year, the home improvement retailer offered a variety of promotions across the site that “brought great benefits to customers,” but “brought little benefit to shareholders and companies in terms of profit.”

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On Black Friday 2018, Lowe & # 39; s offers discounts of up to 40 percent on individual devices and up to $ 600 in the form of gift cards in the form of discounts when buying two or more large devices worth $ 396 or more. There were also deals on a number of the most popular appliances, tools and decor.

This year, Lowe & # 39; s is planning Black Friday and Cyber ​​Monday promotions, which include special offers “buy one – get one free” for DeWalt, Cobalt, Bosch and Craftsman, as well as the opportunity to receive a gift card with buying at least two basic appliances.

Lowe & # 39; s will also leverage its partnership with the NFL, offering the first 300 Super Bowl 54 tickets to Miami the first 300 shoppers in stores across the U.S. on Black Friday.


On Wednesday, Lowe & # 39; s reported third-quarter earnings of $ 1 billion, or adjusted $ 1.41 per share, exceeding Wall Street's estimate of $ 1.35 per share. While the company's revenue of $ 17.5 billion. The US surpassed forecasts of $ 17.6 billion. The United States, comparable sales grew 2.2% overall and 3% in the US household goods business.

Low shares rose on the news. This year they grew by 22.8 percent, while the S & P 500 added 24.3 percent.

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