Over the past two weeks, TESCO has increased the price of more than 1,000 products, including such main products as bananas, cheese, pasta and jam, as well as new internal documents submitted by the PA show.
The supermarket, which said price cuts to compete with Aldi and Lidl discounters, is a key priority, raised prices by an average of 11% during the first two weeks of July.
Five packs of bananas rose 11% from 90 to 1 pound sterling; Farfalle's own brand, pasta and linguine pasta rose by 30% from 50 to 65 pence; Strawberry jam without stones increased by 23% to 92 points, and iceberg lettuce grew by 17%, 60 points each.
Merchant Gourmet Puy lentils showed the largest price increase — from 1.42 to 3.60 pounds per pack — an increase of 152%.
Industry sources report that prices across the industry will rise and fall, but the size and scale of Tesco’s recent growth has been particularly high.
Supermarkets, as a rule, move the prices of branded products due to the fact that advertising campaigns are running out, but the prices for food and drinks under their own brand, as a rule, are more stable.
Of the 50 highest supermarket prices, 18 were products of their own brand.
The biggest-growth branded products include “Soft Cheddar” in the Cathedral City by 57% to 5.50 pounds per 550 grams; 20 packs of Carlsberg camp went up by 33% from 9 to 12 pounds; Ferrero Rocher chocolates costing from 1 to 1.25 pounds sterling and a bag of 5 kg of Salaam basmati rice now cost 9 pounds against 7 pounds earlier – an increase of 29%.
Data that is used by grocery stores to monitor the industry is provided by Brand View.
Tesco said that the increase was caused by a decrease in prices that swept the entire market, and indicated that over the past three weeks, prices had been reduced by an average of 121 product units by 24%, including coconut milk of its own brand, by 55 percentage points to 90 p. Tesco cereal flakes reduced by 20 points to 1 pound sterling.
A spokesman said: “In recent months, pressure on prices has continued to create and influence the market.
“We worked hard to compensate for this pressure and focused on protecting our customers for as long as possible. But, as in the wider market, we had to reflect this pressure in the price of some products. ”
“For most products that have risen in price over the past three weeks, we still beat or match the cheapest of the Big Four [Tesco, Sainsbury’s, Asda and Morrisons]".
In recent years, the price has been a major factor on the main street, due to the growth and growth of discount supermarkets Aldi and Lidl.
Tesco made its own attempts to move to the discount sector by launching its own discount supermarket Jack & 39.
Clive Black, a retail analyst at Shore Capital, said: “The key journey that British supermarkets are in is to narrow down the basket of German discount stores, which also move prices up and down. This is the key axis that customers will undoubtedly notice. ”