Kellogg & # 39; s has to put a “traffic light” label on most of its grain packages sold in the UK since January, having previously refused it.
The voluntary scheme of the UK government, introduced in 2013, indicates how much is in salt, sugar or fatty foods.
Kellogg said he made changes after he “listened” to consumers, the government, and retailers.
Consumer organization What? said it was a “positive step,” but it should apply to all grains, not just some.
The traffic light system marks products in green, yellow or red to help consumers easily identify products with low, medium or high salt, fat and sugar.
New Kellogg labeling will start appearing on trademarks, including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from January 2019. The end will be completed by early 2020.
“We are changing because people who buy our food have told us that we should. After our announcement at the end of last year about the processing of our grains in the UK, we decided to take another look at the labeling, ”Kellogg said in a statement.
Kellogg UK Managing Director Oli Morton said the decision followed a survey of 2,000 Britons in which they asked about their attitude to labeling.
Mr Morton said: “Simply put, they said that we need to change and go to a full-color solution, because they want to help make the right decisions. We listened and now we act. ”
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However, the “traffic light” marking will not be used on Kellogg's multilingual boxes, which will be used in several European countries, where the system is not well known and will not be displayed in packages with one package.
As a result, just under 80% of Kellogg packages sold in the UK and Ireland will wear new labels.
Until now, Kellogg has adhered to the so-called “Reference Intake” labeling scheme, displayed in monochrome colors on packages. It shows the maximum number of calories and nutrients that people should eat in one day.
Now, however, he said: “The times have changed, switching to colored labels is the answer to what consumers and the government want from us in the UK.”
Many supermarkets voluntarily adopted a “traffic light” system for their own brands, while rival grain products manufacturer Nestle presented a “traffic light” scheme for their cereal brands, including Shreddies and Cheerios in 2017. Weetabix has been using it since 2016.
Earlier this year What? urged the government to correct the "chaos" of food labeling standards when the UK leaves the EU.
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In accordance with EU rules, the marking of “traffic lights” is voluntary, therefore some manufacturers do not use it.
Which the? said it must be necessary.
Strategic Policy Advisor Sue Davis said the organization believes that the traffic light feeding system helps people compare “at a glance” how much sugar, salt and fat the product contains, and “an effective way to help them make healthier eating options.
“Although this is a very positive step from Kellogg, it should apply to all brand products sold in the UK and Ireland, not just 80% of them.
“The government should now use Brexit as an opportunity to introduce legislation that makes marking the traffic lights mandatory as part of an approach based on high food standards and aimed at promoting the health and welfare of the country,” Ms. Davies added.