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After a slump in sales .. Apple resorts to a "painful solution"




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Earlier this January, figures showed an apple. Low sales Iphone In China, revenue fell 5 percent to $ 84.3 billion.

Income from the iPhone, which accounts for the lion's share, "an Apple", Fell 15 percent in the fourth quarter of 2018 compared to the same period in 2017.

Chief Executive Officer Apple Tim Cook"In an interview with Reuters" The fact that the company can set prices on the iPhone in local currency in the future, given the high price caused by the growth of the dollar in the foreign exchange market.

Cook admitted that "The high cost of iPhone sales has slowed down." We add that the company is working on lowering prices in some emerging markets, without hinting at the extent of this decline.

She warned "apple". These sales may fall more than expected in emerging markets, especially in China, and fewer users buy new versions of the smartphone.

Some economists believe that stumble "apple" Caused by transitions Chinese marketSince the company is heavily dependent on the device "IPhone" While presumably I bet on a greater number of options on the market.

The price was set "For iPhone Xs" at $ 999 until the price arrived. "For iPhone Xs Max" Up to $ 1199, but the price of the "IPhone Xr" phone did not exceed $ 749.

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Earlier in January, Apple data showed that iPhone sales in China declined, while revenue fell 5 percent to $ 84.3 billion.

The figures showed that revenue from the iPhone, which accounts for the lion’s share of Apple’s revenues, fell by 15 percent in the fourth quarter of 2018 compared to the same period in 2017.

Apple CEO Tim Cook said in an interview with Reuters that the company may set prices on the iPhone in local currency in the future, given the high price of the dollar.

Cook admitted that “the iPhone’s selling price was high,” adding that the company is working on lowering prices in some emerging markets without hinting at the extent of this decline.

On January 2, Apple warned that in emerging markets, especially in China, sales could fall more than expected, and fewer and fewer users buy new versions of the smartphone.

Some analysts believe that Apple’s stumbling is due to changes in the Chinese market, and that the company is heavily dependent on the iPhone, betting on more options in the market.

The price of the “iPhone Xs” was set at $ 999, while the price of the “iPhone Xs Max” was $ 1,199, but the price of the phone “iPhone Xr” did not exceed $ 749.


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