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New iPhones are less popular than expected by Apple

Concern has reduced production orders for models XS, XS Max and XR.

19. November 2018 at 16:41 TASR

NEW YORK. There are signals that the new iPhones are less popular than expected by Apple.

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Last week, the group cut production orders for the XS and XS Max, as well as the slightly cheaper XR model, the Wall Street Journal reported on Monday.

Two days ago, Nikkei Business Magazine announced a decrease in orders for the iPhone XR.

Expert estimates

Similar information from suppliers has already appeared in the past, and Apple’s official sales data was refuted later.

See also: Huawei has overtaken Apple is the second in the smartphone market

Apple, however, does not disclose sales data for individual models, but the development of the average price of iPhones basically signaled demand for more expensive new models.

But it will be different from this new season. Apple will no longer publish sales data, only sales. This means that the market will depend on expert estimates.

Apple shocked analysts with its latest earnings outlook, predicting revenue growth for the upcoming Christmas quarter.


Apple, in late October, will cut orders for the iPhone XR from more than 70 million devices by more than a third by February 2019, until February 2019, the Wall Street Journal said.

The group last week informed suppliers of further order cuts.

In the past, Apple warned of such reports that the supply chain was very comprehensive, and therefore far-reaching conclusions could not be drawn from information from individual suppliers.

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