Skoda's mission will be to compete directly with strong brands in an affordable price range, such as Dacia, Hyundai or Kia, according to Automotive News Europe, while Seat will grow in range to compete with Alfa Romeo. The strategy is part of a reposition of VW brand brands. Until now, Skoda even knew how to directly compete with Volkswagen in equipping and comforting its models, and through the Laurin & Klement versions, she wanted to become a competitor even in the premium segment.
“We want to better manage brand identity in the future,” said Michael Jost, head of product strategy at VW Group, quoted by Automobilwoche, a subsidiary of Automotive News Europe. Thus, in the future, Skoda may abandon its versions leading to the upper segment, and will focus more on the markets of Eastern Europe. On the other hand, Skoda dominates the local market, taking first or second place in imports, but at a great distance from Dacia.