Tuesday , January 26 2021

A new Lexus spot written by AI: Driven by Intuition

Remember that movie trailer that was allegedly edited by AI? Lexus takes the next step, allowing the IBM Watson platform to “write” a new car ad. The AI ​​studied at the 15-year-old Cannes Lion Award, which won awards, as well as “emotional intelligence data” about what elements are really connected with the audience. The generated AI script was passed on to director Kevin Macdonald (The Last King of Scotland), who notes: “The charmingly simplified way in which AI wrote this story was both fascinating in its interpretation of human emotions and yet unexpected enough to give the film a clearly inhuman edge.” For details, see the press release from Lexus Europe.

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