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Pininfarina presents Pura Vision: 1000 horse crossover – La Gazzetta dello Sport

This will be the first S-Luv (Sustainable Luxury Utility Vehicle), it will appear in 2023 and will be the second model of five models announced in the medium term.

On the eve of the Los Angeles Auto Show, Automobili Pininfarina unveiled its Pura Vision, the second most powerful sports car ever made in Italy, after the Baptist model, to a small number of media representatives. The first eco-friendly luxury car (S-Luv), Pura Vision, begins the second phase of Automobili Pininfarina: a transformation that will lead to 5 models in the medium term. Pura Vision will arrive in 2023 at a price of 200,000 euros.


CEO Michael Pershke foresaw that it would be a cross between the Lamborghini Urus and the Porsche Panamera Shooting Brake, and that it would be an all-electric car. Although it is still under development, Perschke, along with Automobili Pininfarina design manager Luke Borgogno and sales manager Jochen Rudat, have shed light on many aspects of Pura Vision. It will have a length of more than 5 meters, a width of 2 meters and a height of 160 cm, or halfway between a super SUV such as the Urus and a sports shooting brake. Inspired by the 1953 Alfa Romeo 6C 3000 CM Superflow prototype, the ancestor of the famous 1966 Duetto, this car boasts a winding and clean body with pronounced rear wheel arches (will mount 22 or 23 inch wheels) and the top module all the way into variable transparency glass, which seems to rest on a carbon fiber lower body.

Up to 1000 CV

Pura Vision will be available in 4 separate seats or 4 + 1 as an option and is equipped with 3 electric motors: 2 at the rear and 1 at the front. S-Luv will run on 125 kW batteries packed in packages placed on an ultra-thin platform – only 16 cm – developed by Pininfarina, which Cambiano plans to sell to other manufacturers. Various power levels: from 650 to 1000 hp at prices from 200 to 320,000 euros. The model, which goes into production in 2022, Pura Vision, will not have rear doors that open in the wrong direction, as in the prototype presented at Pebble Beach this year, but it will be produced in quantities significantly exceeding the Baptist ones (whose production limited to 150 units): 1,500 vehicles per year. The official presentation will take place at the Pebble Beach 2020 Elegance Contest.

Waiting for the baptized

Meanwhile, the Battista hypercar development program is well designed and on time, with dynamic simulation and wind tunnel testing. Cars in the prototype stage will be tested in the winter before a test drive for customers in the spring of 2020. In order to offer potential customers a taste of the sensations they will experience while driving a Battista, Automobili Pininfarina collaborates with the Mahindra Racing Formula team and organize a Hyperdrive event on the Calafat circuit in Spain. Thus, customers were able to drive the latest electric road cars on the track before the final test of a Formula E. car. “The Hyperdrive experience from Automobili Pininfarina,” says Jochen Rudat, “provides a new benchmark for hypercar buyers. but also recognizes the need for new and different test drive tests that will allow us to better understand the technologies of the future. Our customers liked this experience, and we will develop this initiative in the future. ”

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