Thursday , February 27 2020
Home / italy / Franciacorta racetrack will be the center of the Porsche experience

Franciacorta racetrack will be the center of the Porsche experience

The transaction is closed: after announcement In the summer now we turn to the facts.

It will be the Franciacorta race track eighth center of experience in the world. Announces it Stuttgart home indicating that the works chain restructuring and construction dedicated center for customers on the site than with area of ​​559,000 meters the pictures are absolutely the largest in the worldwill be launched later this year.

Opening "Porsche Experience Center Franciacorta » planned for beginning of 2021The first Porsche Experience Center in Italy will present check Point for fans and customers of the Stuttgart company, given the importance of the Italian market, the third in Europe in terms of sales.

“Experience centers embody the essence of Porsche: they offer visitors the opportunity to experience the 360 ​​brand and gain experience that deeply affects,” said Detlev von Platen, a member of the Board of Directors and head of sales and marketing. Porsche AG. Franciacorta Center will be the next point of contact for customers and enthusiasts who wants directly experience the thrill of the Porsche world".

"We are proud that Porsche AG took on our idea to create an experienced center in Italy – a territory with great automotive traditions and true fans of the brand, ”said Pietro Innocenti, CEO of Porsche Italy.

Just a few weeks ago, Porsche opened its second Porsche Experience Center in Germanyaccording to the scheme Hockenheimwhile others are already working in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles and Shanghai. Like other brand experience centers, PEC Franciacorta will include several tracks and a customer service center. Particular attention will be paid to advanced driving programs in an exclusively professional and innovative context.