Wednesday , January 27 2021

Jeep Lada became Niva and Legend again … Name and Thing!

The loss of rights to a mythical or even less mythical name is always a communication problem. This was faced by Ford, which could never be called the revival of the GT40.

So in Lada, no less legendary in its own way, the model was forced to change its name. After years of being renamed 4×4, the most famous Russian jeep has finally regained its name. Lada, combining it with the “Legend” suffix, stands out among the other Niva, which has long been produced under the Chevrolet brand.


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