Tuesday , January 19 2021

Carlos Ghosn or the fall of the Sun King

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Carlos Ghosn, in Boulogne-Billancourt (Hauts-de-Seine), near Paris, September 12th.
Carlos Ghosn, in Boulogne-Billancourt (Hauts-de-Seine), near Paris, September 12th. JOEL SAGET / AFP

"Losses and profits." In luxurious costumes and luxurious wigs, the hosts greeted their guests at the entrance to the Grand Trianon. The king received at Versailles to celebrate his remarriage. But Carlos Gos was to be careful. For this very XVIII holidaye century, theme chosen, Saturday, October 8, 2016, was a Sofia Coppola film, Marie antoinetteLike the anticipation of falling behind the avalanches of pastries that the unfortunate queen loved.

The king is now naked, locked in a Tokyo cage, pursued for tax evasion. His successor Nissan, CEO of Hiroto Saikawa, whom he introduced in April 2017, now accuses him of all evil, and in particular, that the company financed his vacation in Versailles. Perhaps the star boss Renault should have remembered the word Louis XIV: “Whenever I give a vacancy, I am a hundred unhappy and ungrateful. "

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Here, once again, an exceptional destiny has ceased than that of the most famous industry boss in the world, who in less than fifteen years has built a real empire, now the leading global car manufacturer, elbow-to-elbow with Volkswagen and Toyota. But with age and success, he did not see in time that his absolute strength, his pomp and his taste for money would accelerate his decay.

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The symbol of this intoxication, the salary of the omnipotent boss, who manages his Japanese companies (Nissan, Mitsubishi) and European (Renault, Dacia, Lada) from the top of his private plane, which carried him out every month on all continents. Exceptional boss, exceptional salary: more than 15 million euros in 2017. Standard in the United States, but not in France or Japan. Akio Toyoda, CEO of Toyota, the most profitable general producer in the world, is five times less concerned.

Creating powerful and fragile

In Japan, it is not good to stand out with too much individuality. The Japanese version of arrogance, a disease of pride invented by Greek gods, so that people would not try to imitate them. Beware of those who cross the line. Moreover, the building built by King Carlos is powerful and fragile.

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Renault-Nissan-Mitsubishi Alliance is unique in the world in its scale and ambitions, which gives it considerable power over its suppliers and customers. But its architecture is subtle, centralized to the extreme in order to compete with the interests of the company and its baroque shareholding, where small Renault owns 43% of the large Nissan, which, in turn, holds only 15% French, while the French state remains the largest shareholder groups.

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