a televisionThe great invention of the twentieth century and arriving in Peru in the 50s marked its world day yesterday. According to research Kantar ibope mediaPeruvian – three hours and 18 minutes a day, on average, in front of the screen.
Although most television consumption is associated with traditional television, the use of Smart tv (already reaching 33.9%)
as well as through smartphones and other devices.
“The use of a dual screen is observed, that is, the simultaneous use of a TV when searching the Internet. Among Peruvians use “Dual Screen” in 2015, it was 15%, now it has reached 21%, ”he said. Francisco Carvajal, CEO of Kantar Ibope Media from Peru and Ecuador.
For example, while they are exposed to television, 48.8% of smartphone users also belong to social networks. Recent friendly football Peru-Ecuadorwhich attracted more than 2 million viewers, simultaneously generated thousands of tweets.