Wednesday , January 20 2021

Apple cuts production of its new phones

-Technology letter

According to US media, this fall could be calculated in the third case for the iPhone XR.

September 12 technology company an Apple announced the launch of its new smartphones: iPhone XR, XS and Xs max, This Monday Wall Street Journal (WSJ), US media have shown that the impact on the market for these devices is not as expected from Apple.

See also: iPhone XR, good and bad week of use

In particular, the aforementioned newspaper reported that the production of the latest cell phones released by Apple should have been reduced this week. In the case of the iPhone XR, the most economical of the new products, it was predicted that its production by February 2019 reached 70 million, but with a new adjustment only about 47 million.

“Lower than expected demand for new Apple Inc. iPhones and the company's decision to offer more models created a lot of confusion in the supply chain and made it difficult for Apple to predict the number of components and the phones you need, "is part of the analysis that the WSJ did.

It must be remembered that in December 2017 Bloomberg also reported a reduction in the production of its latest release, the iPhone X. The reason was the same as for new releases, which is lower in demand than expected.

You may be interested: the fever for the iPhone is declining, but not selling Apple

However, it is interesting to note that, although the telephones sold by the company show a decline, this behavior has no effect on their income, registering an increase since the end of 2017. This can be explained by the introduction of new products in their portfolio that goes beyond smartphones. On October 30, Apple also launched its new iPad Pro, MacBook Air and the latest version of the Mac Mini.

We suggest you read: The most advanced and powerful, this is the new iPad Pro (2018)

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