Yesterday (January 29), co-producer of the “King of Comedy” and the release of Fang Lianrui Pictures, released by the film “The King of Comedy” stopped key studio applications, shook the industry, an application letter will be announced Stop the list of 527 cinemas (more than 70 cinemas ). This means that after the successful completion of the application in these cinemas will not be allowed to show the "King of New Comedy" from the beginning of the New Year. Insiders said that “Crazy Alien” and “Flying Life” gave the theater a large number of votes, and “300,000 shot, then talk about the film” to increase the share of the film, except for the comedy, Van did not participate in the events, of course, cannot get high proportion of the film.
Every reporter Du Wei Bi Yuanyuan Each edited Zhao Yun
"I educate you."
"Take care of yourself first, you fool."
Even 20 years later, many still speak about the movie “The King of Comedy”. Duban scores up to 8.6 points, better than 96% comedy and romance.
Therefore, Zhou Sinci, director, screenwriter and producer of the “King of the Comedy”, broke into the Spring Festival in 2019 and was also very concerned about networkers. "I want to cry when I see the poster." "So, I have a film to watch on the New Year."
However, even despite the stellar blessings of the stars, in the face of the overcrowded Spring Festival, the film was actually “chaos.”
Yesterday (January 29), co-producer of the “King of Comedy” and the release of Fang Lianrui Pictures, released by the film “The King of Comedy” stopped key studio applications, shook the industry, an application letter will be announced Stop the list of 527 cinemas (more than 70 cinemas ). This means that after the successful completion of the application in these cinemas will not be allowed to show the "King of New Comedy" from the beginning of the New Year.
The theater show was supposed to be better, why the “King of the comedy” refused to grant some theatrical rights? Is this industry "shady" or is the star too strong …
13 melee films 2019 Spring Festival kiosks Movie stars row number?
The statement letter from Lianrui Pictures clearly states that China Film Digital Film Development (Beijing) Co., Ltd., which is responsible for issuing keys, reports: "The King of Comedy" will be released throughout the country at 08:00 on February 5, 2019 . Some of the studio’s release keys include theaters that are used for the stop key, including Xingyi, Oscar, Zhongying Xingmei, Shanghai Union and other theaters.
Why did you suddenly stop opening the key to the above theater? Is it because the theater did not have the high king of the New Comedy? The reporter consulted with Lianrui Pictures on this issue and received the answer "is not yet clear."
Nevertheless, the news has already caused a buzz on the Internet, on the one hand, this is the “black curtain” of the cinema. On the other hand, for the movie “Stars,” whether the “mark” is a trademark will be outdated and it will not be too hot.
Daily Economic News (WeChat: nbdnews) Reporter noted that as of 8 o'clock today in the 13 best films released on February 5, the highest pre-sales box office is “The Crazy Alien”, which occupies the highest place. This is “The Flying Life”, and the pre-sales and commercials for the “King of the Comedy” temporarily occupy the third place in the film, respectively: 63.738 million yuan, 19.2%.
As for the current ratings, the “King of the comedy” is not really low. In the end, in the booths of the Spring Festival “the battalion must fight,” the major film and television companies are violently stifling, and their competitors are strong:
The two first-tier films in the same place produced by Light Media and Mad Alien by Ning Hao were produced by Van Baocian’s musical heyday studio with a guaranteed 2.8 billion;
The pre-sale ticket office of Flying Life, directed by Bona Films and Han Khan, reached 66,625,900 yuan, and his previous film, Victory in the Waves, won a cash desk of 1.48 billion yuan during the 2017 Spring Festival.
Although “Wandering Land” is currently small, only 10%, but thanks to watching films in the industry, they still have high hopes for the film.
At the same time, in the second tier, “Shen Pu Songling”, “Integrity of the People”, as well as the new animated films “Little Pig Peggy Over the Year” and “Bear Inested Original Age” created for Family Fun, should not be underestimated. . The king of comedy is a strong contender.
The king of the comedy dares to fight, the main reason is the three words "Zhou Sinchi". Some netizens believe that the prosperity of the Spring Festival file began in 2013 with Journey to the West and won 520 million in 7 days. The final ticket of 1.2 billion dollars was the annual championship ticket sales this year. The highest box office of the Spring Festival until 2013 was the Yangtze River 7 of 2008 with a box office of 203 million. In 2016, Stephen Chow's Mermaid also won the rental championship of the year and kept the box office record of 2017. "War Wolf" in the summer archive.
Like the cash elixir, Xingye did not receive preferential treatment, which not only ignited the emotions of the fans, but also caused a war between film distributors and theatrical parties, and set fire to tough competition with the audience at the Spring Festival.
Some of the theaters did not even give the New Comedy King in a row.
Insiders said that “Crazy Alien” and “Flying Life” gave the theater a large number of votes, and “300,000 shot, then talk about the film” to increase the share of the film, except for the comedy, Van did not participate in the events, of course, cannot get high proportion of the film.
Daily Economic News reporters (micro-signal: nbdnews) searched several studios for which Lian Rui Pictures applied for the Stop key and found that the studio did not give the New King of Comedy in the New Year.
In the list of Amy cinemas in 1958 in Nanking, the “King of New Comedy” completely disappeared, and “Crazy Aliens” and “Wandering Land” appeared only on February 6 (New Year). On February 5, the film was almost monopolized by the film Flying Life.
Star Ningbo Xingyi IMAX New Year, but also the "King of New Comedy." The reporter called the theater, and the responsible official said: “In fact, there is no filming. We do not know the specific reasons. It may take two days. ”
This is reflected in the vicious contest of the Spring Festival and the chaotic battles. Then is the “King of the comedy” really “offside”? The reporter found that in the cinema was a coupon for the "King of Comedy" in the amount of 19.9 yuan.
“Thus, the“ King of New Comedy ”will present evidence, for example, how much money Flying Life bought for box office and how much money Crazy Newcomer bought for box office, otherwise it might not be“ pure ”.” One of the industry representatives told reporters: "Because the" King of the comedy "was late and forced the theater to give a high rating or" threaten "to stop the key."
On the first day of the Spring Festival, the film brings income "closed eyes can count the number." The theater manager told the reporter: “Any film can be put on the New Year, and almost all the games are full. No matter what movie you are. ” However, the long lineup still depends on the quality of the film.
Who more influences the release of films?
"Do not give" King of the comedy "a loud film, that is, there is no confidence in the content of the film." Senior film publisher Gao Jun bluntly told daily economic news reporters (micro-signal: nbdnews) that the news about cinema and cinema is very well informed. And I think that the first day of the film is not the most critical: "In recent years, the champion of the box office of the Spring Festival is not the highest film on the first day."
Gao Jun's statement coincides with many people in the industry.
“It's not very important to spend the first day of a high-profile film. Last year's booth of the Spring Festival Chinatown Detective 2, only 25% of the first day of the film, completed a counterattack on the third day; annual boxing champion Red Sea Action Only 11% of the daily film that took fourth place, the fourth day of release is still the third, the Chinese New Year's holiday is not first place, but the box office surpassed other films and eventually won the box office of the year. "Shandong This was announced to reporters by the CEO of Luxin Cinema Line, Wang Zheng.
January 29, Chengdu, road show "King of comedy" (Source: Visual China)
However, it is not the first time in the industry to apply for suspending some of the studio keys due to a platoon problem.
“Before Jinling Thirteen was also faced with such a situation as not to allow the Bona film studio.” At Hehu, known as the “Three Swordsmen” of the Chinese film distribution, the economic news reporter receives a daily report (micro signal: nbdnews) a clear agreement that the film should include all the theater keys. In the past will be the key to peeping. If it has not yet been shown, the key will be stopped. What are the internal factors? I hope that the relevant departments will pay attention to this. ” "
"Now many films buy their tickets, and there is false prosperity." Wu Hehu frankly said that although the competition between the film and the film is very tense now, he hopes that the studio will be able to "process every film, every one." audience.
So, do not give away a part of the theatrical key, who has the most serious influence? Several industry representatives interviewed and studio managers gave two completely different answers.
Some people believe that this is the “Suicide Risk” film studio, others say that this has little effect on the film, but the “long tail” will affect the theater. “Every year, starting with the first day of the New Year and ending with the third day of the year, no matter what film (theater) was shot, this only happens during the first three days. Theaters that did not qualify as the New Comedy King will not be able to play at a later stage, and Stephen Chow. The film has always been guaranteed by the box office. ”
(Editor: Wang Yujo)