Editor's Note: This micro-channel article is a publicly available number “Music Forerunner” (ID: nakedmusic) Author: Livia, 36 krypton release authorized.
In the latest issue of Idol Trainee, Cai Sukun, Chen Lignon, Fan Wei, Justin Huang Minxi, Lin Yanjun, Zhu Zhengting, Wang Zi, Xiao Gui Wang Linkai and you Changjing were finally identified as members of the Ninth Prosperity. At that time it was not yet summer, and the scenes of teenagers who were crying on the stage were still bright. Half a year has passed since NINE PERCENT became a group. During the period, in addition to the recognition of countless fans, the most common are the following:
"I am still a male band, so many words will be divided to buy a deposit for an album …"
“Every day I can only see posters in the shape of people, I really want to see them!”
"Day 123: Today is NP out of the box?"
After so long, I'm waiting for it, now it's early winter, finally it's “To The Nines”.
"Nine": nine young people went to sail
In general, The The Nines concept is very strong, with a total of seven songs. From “Awesome 9%”, which breaks the rumors about a team with “Innovators” who want to personally make the rules “Ei 喔 Ei 喔” and “Dance with the Dance” that spread happy energy … Is this a work theme From the point view of the richness of the story or the fullness of the story, NINE PERCENT gave a complete answer. Compared to the youth on stage, nine teens showed a more mature face than before.
Before the release of “To the Nines”, NINE PERCENT had long doubts about the musicality of the team. Captain Tsai Syukun said that everyone devoted a lot of time and energy to the album, and he more willingly chooses “slow work and excellent work” than rushing to free up work.
Today, the choice of NINE PERCENT is undoubtedly recognized. According to the market, To The Nines achieved more than 8 million results after pre-selling QQ music, cool music for dogs, cool music and microphone music until November 9th.
As for the music of this album, the tracks of the album include rock, lyric R & B, retro disco and many other styles, as well as the diverse face of NINE PERCENT.
Among them, Innovator, which fans call the Tortoise Shell, is a fast-paced track with a strong sense of power. Renowned lyricist Wu Yiwei and his participants completed the creation of lyrics, emphasizing the positive attitude of the younger generation to the courage to innovate and take risks. The MVs that the participants personally participated in were designed with a bad dark room, a photo wall and other attractive elements combined with fragments of the NINE PERCENT group dance, giving the audience a strong visual impression that is very easy to leave a deep memory.
Another lyrical song, Good Things, created by Veraan, illustrates other NINE PERCENT attempts to have a ripping effect. In this slow song, fans can clearly distinguish the lyrics from which texts are taken, completely highlighting the participants' voice characteristics.
And this song can also be viewed as a small incarnation of the entire album “To The Nines”: the album contains many styles, presents many functions, to show fans different characters. How it can be finely integrated into one. And this is also a favorite moment of a large male team.
Gypsophila to Fire: NINTH PERCENT and their nine people
When the team did not fit, members of NINE PERCENT conducted their activities in various fields and achieved outstanding results. As the best legume beans supplied on the domestic top platform, their business value and business opportunities have been successfully tested by the market.
With regard to business cooperation, in addition to making friends with various brands that are popular with many consumers, this group of young people is also a number of endorsements. For example, Cai Syukun holds the Yangshengtang mask and vivo X23 approval. Chen Lignon is the representative of Shiseido Waso Youth Day and the series, the new summer series Yanyang. The prince is the representative of Schwarzkopf (Fiseri) … Besides the person, the group also exists. Joint branding cooperation in the form of a “small team”, for example, you, Changjing, Lin Yanjun and Prince Yi, jointly serve Tmall Wonders, etc.
Fashion and entertainment are not divided, and NINE PERCENT, which comes with a group of loyal fans, often visit various magazines. Not to mention the fact that all the participants had already appeared, Captain Tsai Syukun appeared on the cover of six magazines, including the Red Show, Feraro and ELLE. Fan Yi and Wang Ziu also acted as Fashion COSMO and Fashion COSMO, and cover such publications as the petty bourgeoisie CHIC.
On the one hand, the team members successfully pushed their faces in the eyes of the market audience. On the other hand, NINE PERCENT was also actively demonstrated at multi-brand exhibitions of aces varieties such as Happy Camp, Everyday and Run. The quality of a first-class male team and the positive energy of young artists after the 95s.
Returning to the position of Aidou, in front of NINE PERCENT "To the Nines", the participants made various attempts at music. For example, Tsai Syukun himself made the main single EP "1", the main song "Wait Wait Wait" with a fine arrangement and sounds was firmly locked in the list of new songs, a popular index list, a fever for ten consecutive days. The list of songs is the first, and he won the Asian Championships new list of songs for four weeks in a row.
Another member of the team, Yu Changjing, is more devoted to the music of television and television works. He sang OST "Ao Red Dust" on the Fujian TV series and a song about the same movie Ying Qing Qing and is still in China's new rack. “The scene of cooperation with Nauka” “Flying North” was a blockbuster, confirming the strength of his soloist.
Musical works released by different participants in different areas give fans and ordinary fans a chance to truly feel the characteristics of the group “several people and many colors”. This is especially important for creating To The Nines. Allowing members to freely develop their musical career over the past six months, the producers of the album did an excellent job with the aesthetics and individuality of each of the musical groups and knew in advance how the market prefers its timbre and singing. ,
This is a bold attempt by Ain PERCENT, which controls the combination of NINE PERCENT. It is also a multiplayer and capital-related operation and game.
Intelligence mode local male youth union of a new generation
There is no doubt that “Idol Trainee” is a phenomenal variety show, and NINE PERCENT from this stage is also born in the public eye. However, even such a new generation of men's teams with a very high starting point, there are various operational difficulties.
Currently, the male mode of study in the program is only four months. Members of different companies and making completely different packaging operations are enough to make Aidou Century a headache. Although NINE PERCENT was created, the participants completed the transition from competitors to teammates, but the company has different mechanisms for the development of their artists, and it is difficult to fit on weekdays.
Aidou Century did not use the method of accelerating work during the period when the group was most relevant, but chose to respect the members' self-reliance to complete the high quality phase. In a previous interview, NINE PERCENT said that preparing for Nine took three or four months. To ensure the effectiveness of the group stage, members who are resting or busy will be able to practice as soon as possible or later for an agreed time.
Undoubtedly, this requires more time and money for the work of a limited male team. Aidou Century made such a layout and reached a consensus with NINE PERCENT: Eternal and the company are not popular, but they work. In the male group market, which seems saturated and empty, quick success will only disappear quickly.
Earlier, Chen Yuetian, an 85-year-old investor who invested in SNH48 and original paintings, said: “In China, there is a higher value for a male group and a male star than an actress. There was, but why didn't the men's team come out? Because everyone did not do it right.
So, what is the right inner male group that meets the ideals of the public? You need to have Aidou business literacy, you need to find a balance in the love of beans and business, you need to have an avant-garde attitude to the individual, but you also need to have sincerity of music and a scene, the most important is the "group" of the male team.
NINE PERCENT, a young men's group, is gradually becoming aware of the expectations of the public for an ideal male men's team.