According to the National Chamber of Commerce, the negative effect was affected by the calendar effect: one working day less than in 2017, and holidays on Thursday 1 and Friday, November 2, "which led to long weekends and, consequently, to output data. Santiago region affecting sales, "they explained.
Commerce in the capital region can not raise his head. This is evidenced by the latest data from the National Chamber of Commerce (CNC), which show a sharp drop of 2.3% in November; compared to the same month of the previous year.
“Although the decline is lower than in the previous month, the result shows the fifth month of decline and accumulates zero result (-0.1%) between January and November,” says the CNC.
The decrease is due to the “partly” effect of the calendar, since it was counted one working day less compared to 2017, and Thursday 1 and Friday 2 were days off, “which gave a long weekend and, therefore, departure for Santiago region, affecting sales” , assures the union association in the report.
It is worth noting that the camera indicator takes into account retail sales in the retail sector. Thus, it does not reflect the impact of growing digital commerce or e-commerce.
Cyber Monday effect and consumer confidence
Similarly, another factor that could affect sales was the increase in consumption of cyber Monday in October. The category of "Electrical" actually was the best-selling in this event, and it was she who was the highest in November, which greatly influenced the negative overall result of the indicator.
“Lower consumption is also consistent with lower consumer confidence, where it fell again in November, reaching a four-month pessimistic mood. To this is added the labor market, which remains weak, ”explains Bernardita Silva, NC Research Manager.
Retail, excluding the automotive sector, had a weak growth in 2018, which will be reflected in the sales index in terms of equivalent RM premises, which will close 2018 with zero growth.
In the first half of the year, the influence of Argentine tourists had a high base of comparison, while in the second half of the year, despite the dissipation of this factor, trade failed to rebound due to weak consumer and consumer confidence. weaker economic scenario.
“Considering the above, it seems to us that the biggest problems lie in the renewal of trusts and the strengthening of investments not only in the means of production. We believe that this is the key to renewing employment in the private sector by creating new and better jobs. As an industry, we need to increase labor flexibility and eliminate existing difficulties, ”adds CNC Research Manager.