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Home / chile / Daughter founder Rosen announces expansion of her beauty brand in Peru | economy

Daughter founder Rosen announces expansion of her beauty brand in Peru | economy



In 2015, Dominic Rosenberg sold 70% DBS Beauty Salon in Salcobrand and retained only 30% of its business established in 2006.

Despite the fact that Rosenberg lost the controlling stake in the brand, she still heads the decision-making process as a commercial manager, so she announced that DBS arrives in Peru in the first quarter of 2019,

The arrival, in his opinion, "is very aggressive plan the opening of stores is much larger than in Chile in terms of market size and over three to five years, "said business woman Diario Financiero.

However, Salcobrand is not in a neighboring country, so this would mean landing a chain on Peruvian land, relying on rest alone or associated with a local companyAlthough it remains unclear.

Operation in Chile

In our country, DBS Chile is closed 2018 with 75 storesincreased by 9% compared with 2017 and already predicts an increase of 10% by 2019.

“We strive to be one of the three most important distributors of local beauty, we rely on this area. We expect that in 2020 it will be 50% of the turnover holding companyThe professionalist also told the media.

2019, in addition to jumping to Peru, you will see brand digitization efforts,

"In March, we will launch the first version of the mobile application for the purchase and restart the platform e-commerce in May along with the full version of this app, "he said.

To this is added the launch of a series of applications that will help customers try on cosmetics in a virtual mirror, either on their mobile phone or in one of the stores.

"We'll have Applications for testing paints and structures, others to try false eyelashesfor basic shades, shadows and others, ”he explained.

According to Pulso, Rosenberg has always been immersed in the world of business. The daughter of one of the founders of Rosen, she was fond of cosmetics since childhood, becoming a DBS.


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