Along the idiotic road leading to Conception Bay South, there are three 10-foot 20-foot billboards plastered with large white letters with a clear message of love.
“The CD loves Sonya,” signs say, “love” is indicated by the heart.
Who are the CD and Sonya, however, remains a mystery.
"I want to be able to say it, and I tried to get them to let me do it, but they didn't let me." – Phil Quann
Pattison's billboard is the mom of the details.
The telegram asked the sales representative of St. John Phil Quanna if there really was a person with the initials KR. who loves someone named Sonia.
Quann said there is more to this story, but he will not provide details, arguing that the client does not want to disclose any information.
“I wish I could tell you,” he said.
"I want to be able to say it, and I tried to get them to let me do it, but they wouldn't let me."
Speaking of the person behind the billboard request, Quann interchangeably called the person “he” and “they,” although he said to the “Telegram” that Paul K.R.
Pattison Atlantic CEO Sherry Kerwin confirmed that billboards are not a Pattison advertising gimmick.
“It's real – someone contacted us to reserve a place, and we helped them create a message,” she said.
"This is a real person, referring to another real person."
According to Quanna, this message costs between $ 1,000 and $ 1,600 per month for the board, and he said that three billboards were installed around November. This means that the person behind the billboards has probably already spent about $ 10,000.
Quann said he never spoke directly to the man who actually stands behind the billboards.
“I don’t even know his name, which is really funny, because he has these billboards – I don’t understand,” Quann laughed.
“He had someone who called on his behalf to reserve a board, so I did not know anything about him. And at that time, the person who called about this said that they could not provide any information about him – this is just a personal message to someone.
“All I know is that he called me and said that they wanted to put these specific words on the board, and at the time we ordered it, I did not even know if we were allowed to do this”
"He – or she, whoever it is – does not want to release what it is about." – Quann
Quann said he called his boss, who said that the company is okay with a message if it does not harm anyone.
Quann said he doubted the KR someday publicly reveal the story behind billboards.
"He – or she, whoever it is – does not want to reveal what is being said."
The telegram asked if Sonya knows this mysterious KR. person.
“I don’t know, but I would guess … I hope so,” Quann laughed. “I feel that if they didn’t know this person, or if it was something they didn’t want there, then someone would call and ask me to take it off.”
Billboards will remain in place until the mysterious customer asks them to remove, or until someone else reserves a place.
This is not the first love billboard set by Pattinson.
“A few years ago, we actually had a personal advertisement on a billboard in Halifax,” said Kirvin. “Someone used a billboard that looked like a personal advertisement in a newspaper, he looked like a“ one white female that is looking for ”, so it got a lot of attention.”
However, a Halifax billboard may have some competition with these KRs. likes Sony billboards. Quann exhaled and laughed when asked how many people contacted the company about them. He said that requests for information were “numerous”.