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Apple's sales in China plummeted, but service revenues are skyrocketing and the market is "celebrating"



an Apple

Sao Paulo. Following expectations, Apple published the weaker fourth quarter of 2018, which, despite the figures, led to a sharp increase in the company's share in the secondary market in the US market. In 1950 GMT, the company's shares went up by 4.24% to $ 161.29.

The company's earnings per share were 4.18 dollars against a market forecast of 4.17 dollars. Revenue, on the other hand, fell by 5 percent for the year and ended the period at $ 84.3 billion, which corresponds to analysts' expected $ 83.9.

As Apple CEO Tim Cook warned, iPhone sales fell, showing revenue of $ 51.98 compared with a market forecast of $ 52.67. The executive director has already justified a possible decline in revenue due to the reduction in sales of handsets to China.

The income of the Asian giant for the last quarter amounted to 13.2 billion dollars, which is 27 percent less than a year ago 18 billion dollars.

This is the first time that a company stops announcing sales of iPhone, iPad and Mac devices. In practice, this means that investors will not have a typical growth benchmark they trust.

To compensate for the weaker iPhone performance, revenue for the company's service segment — a category that includes Apple Pay, Apple Music and iCloud — was $ 10.9 billion, a 29 percent increase from the previous year. the previous one.

Meanwhile, Apple reported a gross margin in its service segment of 62.8%, which is significantly higher than the 38% margin recorded in the overall business.

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