French Agriculture Minister Didier Guillaume admitted on Wednesday morning: February 1, tariff increases will be distributed to 4% of consumer foods with brands like Nutella, Ricard or Coca-Cola. Cause? A 10 percent increase in resale threshold at a loss imposed by the recent Food Law.
The government intends to force distributors to sell even their products at prices at least 10% higher than those they bought, and stop sales at a loss.
The state hopes that, in this way, distribution will be able to pay better to producers from the agricultural and aquaculture sectors, who are suffocating and disappearing, and are regularly remunerated below their cost.
Because farmers and producers come out every year to resist the ritual price negotiations that take place from October to the end of February, in the face of agribusiness giants and especially powerful central distribution procurement.
“What I ask from large stores is to find a way to distribute the margin differently, to better distribute things, the goal is to sell agricultural products at fair value,” said the minister. In supermarkets, “500 products from 13,000” should increase on Friday, while in hypermarkets, “these are 800 products from 20,000,” he added.
“When people buy meat and fish,” prices “will be protected, unlike earlier,” he assured, “especially on Private Label (MDD).” “What matters to me is that consumers and farmers get together. "
“These are products of our regions that are under pressure from central procurement, which pay for the distribution of Coca Cola or Nutella,” the agricultural trade unions FNSEA and JA rose on Wednesday in favor of the law.
A message received by the Federation of Trade and Distribution (FCD), uniting all distribution players, with the exception of Leclerc. “All economic participants, except for Leclerc, agreed that we should change the system so that we could return to normal prices, and this made it possible to improve the fate of farmers. And from this point of view, I find that there is nothing shocking that the price of Ricard may increase slightly if it increases the price paid to dairy farmers per liter of milk, ”he said. answered the general representative of FCD, Jacques Kreissel, AFP.
“The consumer will see, when in a few months it will all end, that in fact it is a positive operation for everyone,” he said.