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boycott loses 500 million dirhams to Centrale Danone



November 28, 2018 – 19:20 –
economy

© Copyright: DR

Very difficult year for the company Centrale Danone, which expects big losses due to the brand boycott.

This year, the company expects a net loss of AED 500 million and a 25-30% decline in turnover against a positive result of AED 115 million in 2017.

Since April last year, Centrale Danone has suffered from an unprecedented boycott of Moroccan consumers, which also targets Africa and Sidi Ali.

Despite these losses, “Centrale Danone is still mobilizing to implement its strategy and commitment to implement a fair and sustainable model for new pasteurized milk,” is still stated in the company's press release.

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