(Belga) Apple confirmed on Tuesday that its sales at the end of the year were disappointing due to a slowdown in turnover and net profit, which declined because of the iPhone and China, but investors were reassured.
Revenues for the last three months of 2018, the first quarter of the fiscal year, fell by 5% to $ 84.3 billion, which is slightly higher than expected earlier this month. This made it possible to raise the title by almost 4% on the stock exchange on electronic exchanges. This figure was reduced by 15% to $ 52 billion in revenue from the iPhone, which is associated, in particular, with a decline in the Chinese market. In this huge market, the total turnover of the group fell from 27% to 13%, $ 16 billion. Nearly $ 20 billion, net profit is almost stable, down slightly by -0.5%. Again, this is rare, Apple has regularly increased its net profit in recent years. With the amendment, it amounts to $ 4.18 per share, which is 1 cent higher than analysts' expectations. And although Apple wants to show that it is diversifying to be less dependent on its flagship smartphone, services (streaming, cloud, electronic payments, applications …) reported about $ 10.9 billion. US (+ 19%), exceeding analysts' forecasts of 10.8 billion dollars. Thanks to devices other than iPhones (iPad, Mac, Apple Watch …), services allow Apple to practically maintain its net profit from year to year. Apple has already warned that its sales at the end of the year will be disappointing compared to what it hoped for in the fall, due to the economic downturn in China and trade tensions between Beijing and Washington. Analysts also point to the saturation of the smartphone market and the high cost of Apple devices faced by serious local competitors in this country, such as Huawei and Xiaomi. Forecasts for the current quarter are lower than analysts thought. (Belga)