(Bloomberg) – For decades, travelers have stoically endured time zone changes as an imminent threat on long journeys. Now that airlines are pushing for record-breaking non-stop flights halfway around the planet, efforts to combat debilitating symptoms are turning into a billion-dollar industry.
This weekend, a new view of the physical and emotional effects of extra-long haulage should come when Qantas Airways Ltd. flies straight from New York to Sydney. No airline has traveled this route without stopping. About 20 hours, he will be the longest flight in the world: he will leave the United States on Friday and land in Australia on Sunday morning.
It will be more than an endurance exercise. Scientists and medical researchers in the salon will transform a completely new company Qantas Boeing Co. Dreamliner in a high-altitude laboratory. They will check the brains of the pilots for readiness, while simultaneously monitoring the food, sleep and activity of several dozen passengers – including yours. The goal is to see how people stand the test.
Extra Long Flight Distribution – Singapore Airlines Ltd. resumed non-stop flights to New York last year – partly due to the development of lighter, more aerodynamic aircraft that can fly further.
Heading down under
The physical burden on customers is to re-focus on the lag in reactive rhythm and create a supermarket for groceries and home products to alleviate suffering. In this shopping basket: melatonin pills, anxiety cure Pfizer Inc. Xanax and Propeaq light-emitting glasses, which are said to bring the body back on track. And yes, there is an app for this and many other potential remedies.
I was on the longest flight in the world. It was brutal, but better
The potential customer base is staggering. The International Air Transport Association expects that about 4.6 billion people will fly out in 2019, and in 2037 their number will grow to 8.2 billion.
No airline has ever traveled this 20-hour route.
There will be scientists aboard the Qantas flight to test the effect on passengers and pilots. Read more @business: https://t.co/qGMAC4q6ZI pic.twitter.com/5rOKbim8DB
– Bloomberg TicToc (@tictoc) October 15, 2019
According to BIS Healthcare, demand for delayed therapy is about 6% per year, and in 2023 the industry will cost $ 732 million. According to GlobalData, the broader market for sleep disorders, which is dominated by pills, costs $ 1.5 billion and will increase to $ 1.7 billion by 2023, adding that more than 80 drugs for treating sleep disorders are in clinical development.
New York Sydney Fast Facts
16,200 km (10,066 miles) in 19.5 hours
50 people including crew
No load, limited meals
Classified as private flight QF7879
Qantas managed hypothetical flight plans for several weeks
Jet lag usually occurs when a traveler crosses three or more time zones in quick order, leaving the body’s internal clock on the schedule at home. The main complaint after touching is overwhelming fatigue during the day or merciless insomnia at night. Precipitation can be worse in the east, because traveling in this direction effectively changes the normal day and night cycle.
Alarming, as they are, hardly the justice of changing time zones.
According to Carrie Partch, a biochemist and associate professor at the University of California, each of the billions of cells in the human body has its own clock, and vital processes, including heart function, food absorption and metabolism, are disrupted. Santa Cruz, having studied circadian rhythm for 20 years.
“Jet lag is more than just an inconvenience,” Partch said in an interview. “This is quite destructive from a physiological point of view. If you are a regular traveler, you are likely to gain more weight, you are likely to have problems with the cardiovascular system, and you may have some behavioral changes. ”
Although researchers in this area understand how light enters the brain and sets up a master clock, they are still learning more. Back in 2017, scientists received the Nobel Prize for the discovery of molecular mechanisms that control circadian rhythms. According to Partch, even if in the laboratory you can manipulate the main proteins of the rodent to speed up the adjustment of the internal clock, then a fast-acting tablet that can act the same for frequent flyers is far from it.
Application for this
What does it do, what does it cost
Timeshifter Creates tailor-made plans against jet lag, telling you when to look for or avoid sunlight, caffeine, or sleep — depending on the destination $ 36.99 a year
Uplift Creates a five-minute, self-managing acupressure plan to suit your new time zone of $ 19.99 per year.
ByeByeJetLag Play a 15-minute in-flight audio guide to set your body clock to your destination. $ 7.99
Entrain tells you one thing before the trip: when to look for and avoid sunlight
Scientists have found exercises and proper nutrition can help synchronize the body with a new time zone, although studies have also repeatedly shown that sunlight is the most powerful tool. A study conducted by Boulder University in Colorado in 2017 found that adjusting your body clock can only be quickly achieved with natural light.
A Friday flight from New York and another one from London at the end of this year are key challenges for Qantas as it prepares to begin direct commercial transport from these cities to Sydney as early as 2022. The airline calls it Project Sunrise. If successful, Qantas says other super-long, non-stop routes from the east coast of Australia to South America and Africa can follow.
Airbus SE and Boeing are struggling to supply the aircraft carrier with a new long-range aircraft that can reach its full-load destination with spare fuel. Qantas plans to decide whether to promote these flights or abandon the idea by the end of 2019.
Extra Long Flights in an Age of Shame
Qantas is testing the Sunrise project amid concerns about the environmental impact of air travel and the emergence of the buzzword flygskam, or the shame of flying in Swedish, which drives the switch to other modes of transport. According to the International Clean Transport Council, carbon-dioxide emissions from airlines rose 32% in the five years to 2018, and Australia ranks 10th in the world for passenger-related carbon emissions. Qantas says the carbon emissions from its research flights will be fully offset by projects, including the use of local rangers to care for land using traditional methods. The airline uses the Boeing 787-9 Dreamliners for test routes, which, he said, consume 20% less fuel than aircraft of a similar size.
It's not just crossing time zones that upsets passengers. General fatigue, poor sleep, and dryness and air pressure in the cockpit exacerbate symptoms of jet lag, said Conrad Moreira, Medical Director of Travel Doctor-TMVC Sydney, which has been working in this area for over ten years. ,
“I saw people disoriented a week after the flight,” Moreira said in an interview. He prescribes a number of medications that cause sleep, especially for anxious pilots. These include Stilnox – also known as Ambien – and Xanax. According to him, tablets containing melatonin, which is naturally produced in the body to improve sleep, can also help.
Jet lag confused travelers since the jet era. There are already at least half a dozen extra-long flights with a duration of 17 hours or more, including an Auckland-Doha flight by Qatar Airways. Last year, Qantas began direct flights to London from Perth on the west coast of Australia.
Like all of these routes, the planned Qantas network, consisting of longer and hassle-free flights, will fall prey to rising fuel prices. In addition, there has been a growing movement to encourage passengers to reduce carbon emissions. Nevertheless, the airline’s shares rose about five times over five years. Qantas rose 2.9% on Tuesday to its highest level since August 2018.
Qantas shares remain close to record highs reached last year
Examining the health effects of extra-long flights is crucial for Qantas. He must obtain permission from the Australian Civil Aviation Authority to allow cabin crew on duty for more than 20 hours. The airline also needs a new agreement with pilots who will fly extra-long routes on new planes.
Managing staff attrition due to long trips is a challenge for the entire industry. According to IATA’s latest Fatigue Management Guidelines, some cabin crew can spend almost 21 hours awake on the day they fly long distances — even if their life is shorter than 10 hours.
Qantas extra-long direct flights will cost straight for business travelers as they can win precious hours on-site at their destination, said Rico Merkert, a professor of transport and supply chain management at the University of Sydney Business School.
“It can change the rules of the game if they get it right,” Merkert said.
(Adds the final step to the Qantas stock price.)
With the help of Adrian Leung.
To contact the reporter for this story:
Angus Wheatley in Sydney at [email protected]
To contact the editors responsible for this story:
Yang-Sam Cho in [email protected]Will davis
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