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Huawei ranks first in the SA smartphone market



Smartphone Huawei P Smart 2019 will go on sale in SA stores on February 1.

Smartphone Huawei P Smart 2019 will go on sale in SA stores on February 1.

WITHChinese telecommunications giant Huawei wants to become the number one smartphone supplier in SA, if not by the end of 2019, then by 2020.

About this, according to Ahram Mohammed, director of product marketing for Huawei SA, made a presentation yesterday of the latest P Smart smartphone for local media.

Mohammed explains: “Our confidence comes from the products we have, the market, and data from third parties.

“In all price ranges, up to $ 800 and up, Huawei is number one or number two. When we are in second place, according to GFK, the gap is so small that we think we can break very quickly. "

“If we are already number one in certain segments, we will continue to support it and work on the others. If we work on the others and become number one, it will lead us to become number one in the country. ”

Arthur Goldstak, MD World Wide Worx, believes that Huawei’s desire to take first place may not happen this year, but the brand may take the initiative in the next 24 months.

He explains: “Huawei already has two of the top five critically acclaimed handsets on the local market, namely the P20 Pro and the Mate 20 Pro. Samsung is approaching the Galaxy Note 9 and the Galaxy S9 and S9 +. Both will release their latest versions. Flagship smartphones in the second half of February, so this is a very close race.

“Samsung has the advantage of penetrating deep into its range, especially in the middle and high segments. Huawei begins to win in the upper segment due to lower prices for additional features. His new display device, DewDrop, is expected to absorb most of the middle class this year, and he continues to play a strong game at the beginner level. However, Samsung’s average level will continue to expand, so the market is a moving target. ”

Forecasts by market research company TrendForce show that, despite market pressures, Huawei will continue to perform well in the first quarter of 2019. Last year, Huawei has risen in the world ranking, pushing Apple into second place in the production of smartphones.

According to Goldstuk, Huawei is doing everything right and can force out Samsung if it continues its current pace in terms of high-tech, high-quality and advanced design at more affordable prices.

“However, the top of the range is not cheap. If she makes similar deals with operators, such as LG, who made the new V40 on the R12 500 through Vodacom, he can bring order to a high level. LG is also a good picking example, offering a second, mid-range phone, a free phone with a V40. However, Samsung will not just settle down and allow Huawei to walk through it, and we can expect a very vigorous fight for market share. can count on benefits. "

Yesterday, Huawei introduced the P Smart 2019, which is equipped with a 6.21-inch DewDrop display, dual-camera artificial intelligence and is equipped with a Kirin 710 chipset.

Released at SA stores on February 1, the P Smart 2019 is the successor to the P Smart 2018 device, which was introduced to South African consumers early last year.

The P Smart series is affordable Huawei smartphones at recommended retail prices of R3 999 and R4 999.

According to Mohammed, this new series of devices gained "extraordinary popularity" among South African buyers.

“Our P Smart customers, those who acquired in the past, and those who wish to purchase in the future, are between the ages of 18 and 35. What we found … the main clients either switch from the Samsung device, or they used to be Huawei and just want to switch to the next phone. "

Commenting on the price range of $ 200 and $ 400, Mohammed says that Huawei is number one in the P Smart series.

“Huawei designed the Huawei P Smart 2019 as extremely durable. Various components have been thoroughly tested in Huawei's testing centers. For example, the power button and fingerprint sensor can withstand 200,000 operations and work fine at the same time. ”

Huawei P Smart 2019 will be available at the recommended retail price of R4 999 for all operators and individual retailers. It will be available at midnight, black and blue.


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