Mystery Shopping Las Palmas Restaurant | Get Paid for Your Opinion/Survey!



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Reservations and Low Expectations

John Procaccino, a Seattle actor and radio talk show host was telling of his recent trip to New York. He is six foot three plus. When he’s irritated he says he’s six foot four.

John carefully made reservations requesting a “King Size Bed” to accommodate his height. He didn’t name the classic hotel, but it’s on Park Avenue. The day before arrival he even called to double-check that he had what he wanted. The clerk announced he was “confirming the request” in the computer as they spoke.

John arrived at the hotel only to be told that he had a room with a twin bed. “I’m six foot four,” John used as part of his argument. It didn’t help. His confirming the day before didn’t help, either. The clerk advised him to curl up in the twin bed. He did.

Comedian Jerry Seinfeld in an episode from his television show illustrates the same problem. Jerry goes to a car rental agency and is told they don’t have a car for him.

Jerry: I don’t understand. Do you have my reservation?
Rental Car Agent: We have your reservation, we just ran out of cars.
Jerry: But the
reservation keeps the car here. That’s why you have the reservation.
Rental Car Agent: I think I know why we have reservations.

Jerry: I don’t think you do. You see, you know how to *take* the reservation, you just don’t know how to *hold* the reservation. And that’s really the most important part of the reservation: the holding. Anybody can just take them.
— script from Seinfeld

Of course the problem is that hotels and rental agencies are dealing with “current” customers. That is their priority. Customers change their minds. They stay an extra day or two in their hotel room. They don’t return their rental car on time, or they extend their reservations. Customers that are about to become current customers get leftovers.

Complaints to customer service representatives will produce nothing except apologies and maybe a “thank you for being so understanding” reward. A customer service rep cannot wave a magic wand and produce a king-size bed or a four-door sedan.

I’m sure everyone has similar stories. I remember another comedian being asked about what he looked for in a woman. He replied, “Low expectations.” I think this is perhaps a policy we need to adapt when traveling: Low Expectations. I don’t see hotels or car rental agencies changing their policies. I think this is something we just have to live with.

In traveling we need to accept several possibilities:

  • Things will go wrong.
  • We will miss connections.
  • Our plans will go awry.
  • We won’t always get what we want.

    If we all adapt a policy of “lowered expectations” we can probably survive trips better anyway. Ummm, it sounds a lot like life.

    Author Don Doman: Don is a published author of books for small business, corporate video producer, and owner of Ideas and Training (http://www.ideasandtraining.com), which provides business training products. Don also owns Human Resources Radio (http://www.humanresourcesradio.com), which provides business training programs and previews 24-hours a day.

  • A Guide To Receiving Online Payments

    The World Wide Web has become an integral part of our lives. It has penetrated so deeply into our daily living that people now turn towards the World Wide Web for buying clothes, books, electronic equipment etc. For an online seller, then, it becomes imperative to find means to make an online transaction as easy and painless as possible. Since most people prefer to use their credit cards while shopping, webmasters need to integrate this service into their online shopping websites. An answer to your online payment needs can be a payment processing company.

    Most online shopping sites enter into a business alliance with payment processing companies. However, you should diligently comb the market for the best deal before you sign up with a service. Make sure that they are not overcharging you. Also, check out their reputation in the market - are they known for their fair minded financial and business transactions? This kind of a company operates through two types of services - one id intended for companies with merchant accounts with their banks and the other for companies who do not possess this kind of a bank account. The first kind of service is generally used by fairly large financial institutions and organizations dealing in independent sales.

    The advantage of having a merchant account is that you can receive payments within a few days of the transaction. However, if you do not have a merchant bank account, the payment processing company receives the payment on your behalf initially. The mode of operation is that the buyer will fulfill the transaction not on the seller’s website, but on the site of the payment processing company. (If you choose the former service, the processing company will help you enable your website to receive payments from the buyer directly.) Also, it is only a few times in a month that the processing company will forward you the payments.

    There are a couple of steps which need to be completed before your website can host the facility of receiving payments through a credit card. Firstly, you will have to host an order form on your website. You then need to establish a gateway. This kind of service transfers the customer’s payment and credit card information to the payment processing company. You would then need to establish the facility of a shopping cart on your website. If your site already hosts this function, the payment processing company will surely be able to integrate its services with it.

    Jakob Jelling is the founder of www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

    Review Of Third Party Credit Card Processors

    Popular Credit Card Processors

    Many small businesses rely on third party processors or merchant account providers to accept credit cards on the Web. But how do you know who is the best processor for your business?

    Clickbank

    For a long time Clickbank was one of the most popular third party processors on the Web. In order to sign up with Clickbank you have to set up your Website to accept payments following their guidelines. You will for example have to state that Clickbank is responsible for processing payments. It usually takes up to three business days to verify that a site is ready to accept payments via Clickbank. Once this is achieved you can start accepting credit card payments. Fortunately Clickbank offers low fees and an affordable service for most people. Some people have complained however that they have lost business because the company has refused valid credit cards.

    2Checkout

    Another choice is 2Checkout. This company usually requires less than 24 hours to set up payment processing. 2Checkout also processes credit card payment for a low fee. The company doesn’t provide you however with built in affiliate software. This means if you have affiliates you can’t sign them up for service on the spot, they will have to sign up and pay an activation fee.

    Paypal

    You can also try Paypal. Many online merchants prefer Paypal because it accepts US and non-US businesses. Paypal is easy to sign up for. It allows customers to pay using multiple credit cards. Paypal does charge a slightly higher fee than other merchants. Paypal also provides you a shopping cart you can place directly on your website.

    Article by Frank Owen, visit his web site on credit card processing for more information on credit card processing
    http://www.creditcardprocessinginsider.com

    There’s a “Tween” In Your Future - Are You Ready?


    Within 15 minutes of coming through the door from school, she has her neck crooked around the phone. A music CD tucked into the computer’s drive drowns out all but the occasional giggles of that conversation. While her fingers fly over the keyboard, you risk a quick glance and countsix open “chat” boxes. She’s IMing (sending instant messages with) the friends she didn’t get to talk to at school.


    That’s just how she communicates.


    Once the “he said,” “she looked” minutia of the all important social event (lunch hour) of the day have been dissected, the conversations begin to move outward. Movie trivia websites are visited en masse, and the merits of a certain pair of kahkis for sale on one site versus another found the day before cause more windows to be opened, as this virtual gaggle of girls move around the web together.


    Sometimes, tasks are split. Three girls visit different movie theater sites where start times for this week’s chosen film are carefully matrixed against which parent might be able to drive the group to which venue.


    That’s just how decisions are made.


    Some people call her a tween. She’s between 8 and 12 and attends middle school, Sunday school, and high school football games where she and her friends pay far less attention to each other’s older brother on the team than their slightly older siblings. Usually that’s all an anxious parent in this group is able to watch out for. They don’t know the half of what she is capable of yet.


    According to brand analyst and Clickz columnist, Martin Lindstrom, 22% of these tweens have already made an online purchase on their own. Lindstrom’s study excerpt didn’t discuss how they were able to pay for these purchases, but it’s a good bet a majority of them were done using mom or dad’s credit card. That’s a pretty safe assumption when you consider that tweens determine what brand is purchased 60% of the time in a typical household.


    60%!
    Clothes, music, accessories, gifts, games and other entertainment used to be the exclusive province of the American teenager. The 13 and over crowd used to decide where those dollars were spent. But they’re passing the baton to their younger brothers and sisters while they pursue their own, more diverse, interests, also online.


    That’s just where the teens and tweens are spending their time these days.


    Tweens are even more intensely committed to the Internet than their older teenage siblings. Teens are spending in excess of 16.7 hours per week online according to a 2002 Yahoo study. That compares to 13.6 hours spent watching television, 12 hours spent listening to music and 7.7 hours talking on the phone.


    Did you catch it?
    Do you see what the real difference is between these two groups? And do you understand just how large, and just how evolutionary the impact of that difference will be on your business?


    That’s the piece of the puzzle that I think is being overlooked. It’s been buried beneath an already staggering pile of statistics.


    It’s not about the numbers at all.


    It’s about the fact that tweens have already assimilated the Internet completely. It’s about the fact that tweens have already begun to filter their media differently, and process that input differently. They don’t surf websites anymore, clicking their mouse to zoom in to see the pocket detail on those jeans. They “experience” a site clicking their mouse to turn 3d model images wearing those jeans, orclicking hotspots in panoramicimages designed to make them feel as if they are in a room at a store.


    They don’t spend 16.7 hours on the Internet, then 13.6 watching TV, then 12 hours listening to music, then 7.7 hours talking on the phone. They spend 16.7 and 13.6 and 12 and 7.7 simultaneously. They move from one media to another effortlessly, automatically typing coherent messages for up to five conversations at once, laughing at a girlfriend’s joke on the phone, and tapping their foot to the relentless beat of the music. At - the - same - time.


    “Tween” is not just a convenient demographic catch phrase for a bundle of statistics. It’s also a very apt description of where this particular generation will fall on technology timeline. The web “experience” is likely to continue unfolding long after they have grown up and becomeeveryone’sprime demographic.


    I have a tween in my house. And she really is somewhere between. Her reliance on a strong social network of girlfriends is as old as the hills. But her communication methods raise the bar on the definition of multitasking. Sometimes I watch her and wonder if we haven’t finally broken through another old barrier. I wonder if she’s tapping into, and effectively using, more than the 10% of our brains than science claims we use.


    But probably not. It’s still clear that not all of her senses have been enhanced.


    She still can’t seem to hear me when I ask if she has homework.




    Liz Micik has been an Ordinary Marketer for nearly 25 years, helping companies tell their story to the right people in the right way to sell their products and services. Visit www.ordinarymarketer.com to sign up for the Inside Edge, a free monthly multimedia newsletter, and find out how you can get extraordinary results from marketing you can live with.