How Henry Kravis of Kohlberg, Kravis, Roberts & Co. Works in Co-Ordination with the Environmental Defense Fund

Kohlberg, Kravis, Roberts & Co (KKR) was launched by Henry Kravis and George Roberts in 1976 with the support of the First Chicago Corporation. Recently they have assembled a groundbreaking proposal which centers not only on maximizing ROI, but also on how ecologically aware each of their companies are. When Henry Kravis from KKR and the independent Environmental Defense Fund (EDF) joined forces in 2008 green issues went mainstream. They intends to oppose challenging matters hurting the environment, such as toxic chemical use, climate change, disproportionate consumption of water resources, and hazardous chemicals. Eco-efficiency (a phrase originally advertised by the World Business Council for Sustainable Development) is the technique applied to achieve these targets, employing policies like reducing the waste of resources, reducing the intensity of materials and using clean energy. Although the project was an enormous success, staff just did not recognize how extensive the consequences really were until Ken Mehlman, the executive responsible for the program, finished the review of the first year.

Ken who practiced environmental law for Akin Gump Stauss Hauer & Feld, has served as legislative director to Texas 21st Congressional District Representative Lamar S. Smith, was appointed to the U.S. Holocaust Memorial Council in 2007, is, furthermore, a trustee of Franklin & Marshall College and the United States Holocaust Memorial Museum and currently serves as a member of the executive leadership cabinet of the Martin Luther King, Jr. National Memorial Foundation, and the board of directors at the National Endowment for Democracy, observed that using eco-efficiency wasn’t merely protecting the local environment, but in addition it was helping to save companies a great deal of money, making the program almost an immediate hit. Currently, KKR and Ken Mehlman have managed to get nearly all of their companies involved in eco-efficiency. Considering that this group of companies is worth virtually 100.000,000,000 USD, you can see what a feat this actually is.

The initial project has grown beyond its primary remit and now encompasses new and groundbreaking enterprises. The Climate Corps Program founded by the EDF is just one of these, it promotes planet friendly business techniques to students studying for an MBA.

What is more, Ken Mehlman has been in close collaboration with KKR to create a series of metrics which business concerns can use to evaluate and manage resources. With this information available, any business can assess all of their day to day procedures and identify exactly how they can solve any problems while simultaneously tracking their progress.

The business community has been revolutionized by the ground-breaking efforts of these people. In conclusion, the work of these organizations has made green business practice not only viable, but commercially desirable, and their novel ideas are setting a new standard in today’s business community.

The Development of Environmentally Sound Business

Kohlberg, Kravis, Roberts & Co (KKR) was set up in the mid-seventies and in the beginning the firm’s specialty was in highly leveraged transactions. However, aiming to make the businesses they buy greener and more profitable as well, KKR have founded a novel green project that has changed the method by which businesses and environmental agencies operate.

Green business practices became more generally adopted in 2008 when Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the independent Environmental Defense Fund (EDF) merged. Their goals include encouraging their affiliated businesses to tackle practices which may jeopardize the environment e.g. global warming as well as monumental consumption of water resources.

To follow through with these goals, they utilize eco-efficiency which calls for concepts such as optimizing data centers for efficiency, recycling programs, and reducing the intensity of materials. The project was a stunning success, but the KKR and EDF did not even understand the scope of the benefits of the program until Ken Mehlman, the person responsible for the program, reviewed the program when it had been functioning for a year.

Surpassing all expectations, Ken learned that utilizing eco-efficiency not only enhanced environmental awareness, but was increasing the profits from each and every company too. To date, KKR and Ken Mehlman have succeeded in getting nearly every associated organization actively taking part in eco-efficiency techniques. However, with a 2009 business portfolio with a worth of eighty-six billion dollars, you can be certain that this was no easy see what a massive achievement this is. The original project has now broadened to encompass new opportunities. For instance, Kohlberg, Kravis, Roberts & Co got together with the EDF’s Climate Corps Program an organization that teaches MBA interns how to put together and introduce cost-efficient, planet friendly practices. In addition, Ken Mehlman has been in close collaboration with KKR to produce a series of analytical tools which firms can utilize to quantify and oversee resources. This type of information is crucial as any business may easily study their day to day operations and find out where they can improve while simultaneously seeing their progress. Today’s business community has been transformed by the work of these organizations. So, in conclusion, the work of these organizations has made green business techniques not only viable, but commercially desirable, and their revolutionary ideas are setting a new standard in the business world of today.

The Caring Company: a Case Study of Trilegiant

Have you heard of Trilegiant? When you look at its area, the provision of club and loyalty services, it is one of the biggest in North America. Trilegiant and its President and CEO Nathaniel Lipman join with several brands including famous retail, dental, travel, entertainment, health, and similar organizations to improve their members’ purchasing experience.

You’d have to admit that Mr Lipman’s company has lots of experience. Boasting more than thirty five years of expertise across a growing area (now up to six different states) and a three thousand strong workforce, the business from Connecticut has more than proven itself. Over twenty five million consumers spread across North America depend upon Trilegiant’s schemes as of now. The prestige of this business comes from risk-free deals, making it easy for consumers to save money and get hold of excellent quality services and products. Examining an example, the Buyers Advantage program provides a way to obtain cheap insurance on extended warranties, return guarantees, and repair costs, effectively guaranteeing their confidence as regards their property. Other services like HealthSaver offer quality healthcare which won’t break the bank, and that only covers a pair of the excellent initiatives that the company offers.

It’s those not uncommon times when the company’s attention turns to the home populace that Trilegiant’s dream has a chance to impress. One-off fundraisers organized within the firm by even small-scale factions of workers regularly generate donations of tens of thousands of dollars in a mere 5 days — without doubt an accomplishment one can admire.

Just as critical to Mr Lipman and his workers is getting information to members. One example that troubled the management is that, in 2005 alone, there were around six and a half million documented auto collisions in the United States of America. That number does not include all of the accidents and fender benders that go undocumented or the incidents of “road rage” that happen each year.

So how do you minimize your risk of becoming included in these undesirable figures? Two years ago at present date, a car club by the name of Autovantage began distributing yearly “road rage” surveys. To help you stay safe, the collated information and useful tips contained within are intended to increase your awareness.

Trilegiant stands as the ideal example of a firm which takes into account the significance of its clients. They meld hard work on behalf of important goals and their desire to inform the general public with their programs to benefit members’ purchasing experiences. In short, they are the perfect example of a consumer assistance minded business.

Your Business and the Community: Volunteer Work

I expect you know that volunteering is a great way to strengthen community bonds as well as assisting the needy. Actually, it’s so much more straightforward to get involved when someone else has planned the event. Of course volunteering can be more fun when your colleagues are getting involved by your side!

Companies like Adaptive Marketing LLC, whose shopping and financial benefits programs, such as Your Savings Club, help to enrich consumers, have stepped up as points of organization which co-ordinate volunteer activity and help employees find the time to help.

Company based initiatives like these used to be annual, limited occasions — but nowadays that can be seen as just the beginning. The staff members of Adaptive Marketing are regularly provided with opportunities to participate in community initiatives with more and less effort required. By centralizing the organization individual initiatives developed into events, with specific locations, dates and times published in advance to help volunteers with their time management.

It’s hardly volunteering if there’s no choice between initiatives. Companies who provide this kind of service like Adaptive Marketing, present their staffers with a wide range of drives to get involved with. Earlier projects have included work in areas as diverse as education for children and young adults, environmental projects, and events supporting theatre. The result is that Adaptive Marketing volunteers have opportunities to find the most effective way to work and have fun getting involved. If companies urge staff help at a local school, it tends to be for an individual event or a regular task. Staff may well contend that they don’t have any free time, but usually even they can often set aside the resources to help at one instalment of a longer project. We’re sure that by now you’ve heard a number of tales of firms finding ways to help the people who live around them. Adaptive Marketing like many other businesses supports volunteer programs in part to spread positive feeling through its home community as a result of the efforts of its staff. Another aspect is, the benefits of volunteer work include the knowledge that you’ve done something worthwhile — a positive feeling that leaves not just the staffer but the whole company in a better mood. Setting out to help employees become volunteers creates only benefits.

3 Reasons Why PHP Message Boards Rock

If you are web designer, chances are you include forums on at least some of the sites you manage. If you haven’t explored PHPBB2 you are missing out as this type of message board offers to designers a forum that is well supported, easy to manage, and above all else: free! Let’s see why PHPBB2 is a hit with so many web designers.

Compared to some web designers, I am relatively new to the business. I created my first forum with MSN groups in 2002 then, six months later, I made the move over to EZBoard. Sure, it did not have all the bells and whistles of vBulletin and other corporate developed boards, but it did the trick for me. That is, until EZBoard was hacked and my livelihood nearly disappeared in moments some two years later!

In search of something different, I considered the move to vBulletin, but I was quite frankly not wanting to shell out license and upgrade fees on a regular basis. At the time of the EZBoard incident, I was running six forums, so I knew that I would eventually have about that many when I completed my transition away from EZBoard.

So, why PHPBB2? For three reasons:

1. It is free. Yes, absolutely! Since it is “open source” code, developed by the developers, it is offered as a free download to whosoever will. Believe me that is a big appeal and, apparently, many designers around the world feel the same way as over 200,000 people are members of their support forum.

2. It can be used across platforms. Whether you work in Windows or Linux, IIS or Apache PHPBB2 is usable and fully functionable.

3. Highly modifiable. Open Source extensibility is evident with the incorporation of PHP, HTML, CSS, and MySQL into the forum.

For the novice, PHPBB2 does take some getting used to especially since you are responsible for installing, maintaining, backing up, upgrading, and modifying your own forum. For your benefit you can access onsite Flash tutorials which are a great way to walk your way through the installation process too. As with any software it is vulnerable to outside attacks, so take care to make sure you regularly back up your forums and familiarize yourself with the security procedures.

In all, PHP message boards really do rock and at a price that cannot possibly be beat!

EzineArticles Expert Author Matthew Keegan

Matt runs two PHPBB2 sites at http://www.aviationemploymentboard.net and http://www.corporateflyer.net

Naveen Jain — a Brief Look of His Enterprising Philosophy

Like so many other people, you’ll have encountered Mr. Naveen Jain the CEO and co-founder of Intelius, Inc. the market leader in background checks, identity theft protection and public records services. Beyond achieving his place on the Forbes 400 Richest in America list 2000, this enterprising businessman has been bestowed various prestigious awards, notably the WSA Industry Achievement Award, the Albert Einstein Technology Medal, and the Ernst & Young Entrepreneur of the Year Award, to list merely only three. Nevertheless things definitely develop further from there. For Mr. Jain and his relations are every bit as avid about philanthropy and will endeavor to give assistance to people in need when they can. Our children genuinely incorporate humanity’s most treasured resource. They are moreover an all-important focus of attention for this entrepreneur and he makes the best of any occasion he gets to assist them. This, too, is the main reason why he is so assiduously leveraging every possibility he can to lend a helping hand wherever practicable. Thus, Naveen Jain, his family and the workers at Intelius apply their time to many different philanthropical associations such as the Vedic Cultural Center, the University of Washington, and Hopelink. Obviously they assign significant material assistance but more importantly, they dedicate plenty of time and attention to the children who need it the most. Naveen Jain also gives aid to the Children’s Hospital in an attempt to restore children’s health too. And since Naveen Jain is a former student of XLRI Jamshedpur and the Indian Institute of Technology, it’s not at all astonishing that schooling is a vital hub in his humanitarian operations. This encompasses movements and charitable foundations that are local, state, and nationwide. In doing this Intelius and its CEO are aiding support agencies and charitable bodies like the Indian American Education Foundation, the Children’s Hospital and the University Preparatory Academy.

Providing for the world’s hungry represents an additional crucial challenge to Jain and his kin and he undertakes no differentiation as to whether the person in danger is a newborn or mature, or where they live, be it the grandest metropolis or the most remote hovel. Although he is conscious that the mission of getting provisions for all the planet’s starving is a herculean one, he is also cognizant that the unattainable can really be positively achievable assuming that every person exerts themselves towards a unified end. If this business leader gets his way, there will be a unquestionable ending to destitution and malnourishment everywhere at some time.

One may imagine that functioning as the leader of a very thriving market leading business as well as being a devoted family man would leave practically no resources for volunteering and support. However, Naveen makes certain that all of his benevolent enterprises obtains as much help as he can realistically come up with. To wrap it up, this altruistic man is definitely way more than a simple pioneer of industry. He is, beyond that, also a remarkable person and a genuine community champion.

Stepping Back to Study the Well-Known Entrepreneur Naveen Jain: Skillful Philanthropy at Its Best

These days, capable philanthopy is more important than ever before in history. Chances are you may have come across Mr. Naveen Jain’s name in connection with him being the co-founder & CEO of Intelius, Inc. a market leader in background checks, identity theft protection and public records services. On top of gaining his ranking on the Forbes list “400 Richest in America” 2000, this maverick businessman has received an assortment of distinguished awards, foremost the Albert Einstein Technology Medal, the Ernst & Young Entrepreneur of the Year Award, and the WSA Industry Achievement Award. Even so it surely does not finish off there. For Mr. Jain and his kin are equally as zealous about their charitable projects and will try to assist needy people whenever they are able to.

The youth of today are genuinely our ultimate hope or the future. This entrepreneur sees them as the pivotal core of his charity organizations, and he takes any opportunity he comes across to help them. This, too, is why he is always thoroughly taking advantage of every possibility available to lend a helping hand wherever possible. Consequently, Naveen Jain, his family and the workers at Intelius devote their time to a variety of charities such as the University Preparatory Academy, the Rotary Club, and the Vedic Cultural Center. They will provide a great amount of financial assistance but most importantly they dedicate their time and effort to the most needy and risk prone children. Moreover, he helps finance the Children’s Hospital contributing to meliorate children’s health.

With Naveen Jain being a former student of the Indian Institute of Technology and XLRI Jamshedpur, it is not at all surprising that professional training is a critical focus in his charitable operations. This incorporates causes and deserving causes local, state, and nationwide. Hence, Intelius and its head are actively funding deserving causes and foundations such as Hopelink, the Overlake Service League and TreeHouse. Getting sustenance over to the hungry of the world is another fundamental goal to Jain and those around him and to him, it makes not a jot of difference. Although Naveen is conscious that the mission of obtaining provisions for all the planet’s starving is an eminently superhuman one, he also believes that the unachievable can actually come to be achievable when the whole world works together. If this entrepreneur really achieves his goals, the final curtain will certainly come down on starvation and squalor on this planet at some point. An observer could think that being the man in control of a very flourishing market leading company plus being a devoted family man would allow him no surplus scope for charity and helping others. Regardless Naveen sees to it that each of of his altruistic projects is given all the aid he can conceivably come up with. To wrap it up, this philanthropic man is undeniably way more than a mere maverick of industry. He is an exceptional person and a remarkable community advocate.

Satiate Your Gift Basket with Ideas that Can Wow Your Father on Father’s Day

Father’s Day is forthcoming and it will be here earlier than you know it! Give your father, or other special man in your life, a truly special and treasured present. This year, surprise the father with a gift basket designed particularly for him.


Father’s Day gift baskets come in all shapes and sizes and can be tailored to conform to any budget. You have the option of purchasing them off the shelf or as a custom made gift.Whatever your Father enjoys doing, you can discover an item or a few items that he will for certain enjoy and cherish. (And it doesn’t have to take up a great deal space.)


If the special man in your life is a film lover, request a Father’s Day gift basket made close to this motif. You can just picture the look on his face when he sees all these goodies particularly designed to his likings.


If your Dad’s a golf buff, a assortment of golf-related gift items are accessible to choose from.


Baskets that will fit him to a t. or in this case, tee. Pick Out small themed items. maybe a volume filled with fundamental golf tips, a getatable notepad or a perpetual calendar. Add to that, a pail of chocolate golf balls, Dad’s favourite nuts, snack mix and a golfer’s coffee mug, filled with a assortment of gourmet coffee singles.


Does your Dad claim to be the “master of the grill”? If so, BBQ-related, Father’s Day gift baskets are an option worth your consideration. You can take a basket or a tray of preferred sauces and marinades. Last, you can complete off the basket with utensils and BBQ related-items such as chopping boards, gloves, cookbook or even a grocery gift card.


There really are Fathers Day Gifts baskets proper for everyone on your list, irrespective of their inclinations. This year, take the time to have your favorite gift basket vendor make a wonderful basket that won’t end up in the back of the closet, collecting dust!

Promoting in Online Forums

Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum’s archives can be a great way to get a basic knowledge about a topic, and it can also give you pointers about the changes in trends and opinions through time.

It is always very important to read the terms and conditions of each particular forum for a basic guideline as to what is acceptable. It`s also a good idea to read archived posts in order to see the guidelines in action. If you don`t, you could end up doing something wrong, like spamming the forum, and that could seriously hurt both your name and your business.

Taking an active part in forums can help you gain recognition in topics you show some knowledge of, and may even result in some great business leads and contacts. Read through posts, and answer any questions you are able to in a polite, friendly and helpful manner. It`s a brilliant way to get your name and services known, but you have to be aware that different forums have different rules in regards to self-promotion.

Some won`t allow any hint of self-promotion, some are specifically aimed at self-promotion, and a lot of them fall somewhere in between, allowing either signature files or URL’s to an off-the-page member profile. The in-between ones are the best ones to use for marketing yourself, especially as the ones aimed at promoting usually end up more like “spam boards” than anything else.

See if you can choose forums that allow a sig file, which is basically a short block of text about you and/or your services which can be automatically attached to the end of every post you make. No matter what you do, never EVER post a reply to a ‘legitimate’ topic with nothing but spam in the body of your post. This will annoy forum members who are seeking valid answers, and kill your credibility as an online marketer almost instantly.

“Netiquette” is a must-have if you`re planning to use forums. What is netiquette, you ask? Basically the same as offline etiquette. It is essential to have a good understanding of acceptable ways to communicate with other forum members. That`s why it`s so important to do a LOT of reading in the forums before you start posting messages yourself.

This is where good moderators come into play. They check the forums for inappropriate posts and spam, they keep the boards clean, and make sure everybody plays by the rules. Forums without moderators tend to turn into ghost-towns, with nothing but spam bots visiting them. A nice clean board needs good moderators to keep it that way.

In the worst-case scenario, if you break the rules in a forum, by maybe spamming, or using inappropriate language or behaviour, either the administrators or moderators may well end up banning you from that particular forum. If that happens, they will most likely delete each and every post you`ve made, whether it`s good or bad.

Happy Visiting and Posting.

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Chat Forums and Blogs: The Unofficial Internet Posting Rules

Have you been hanging around in internet forums and/or making blog comments lately? Public posting is growing ever-popular. One thing I’ve noticed, is that if you use it for business purposes and you accidentally blurt the wrong thing, it can get ugly pretty quick. A remark that was never intended to be malevolent turns out to offend somebody, and next thing you know, you’re engaged in yet another public forum ping pong match. This can be downright exhausting. So is there a ‘proper’ way to conduct oneself on the network, in the forum, and on the blog? From what I’ve seen so far, I have to say yes.

May I present: The Unofficial Internet Posting Rules.

1. Always assume that the other person has good intentions.

There you are, sprinkling comments here and there and having a fine old time, when suddenly up pops someone who begs to differ. A good debate can be envigorating, but if things escalate, you may begin to feel attacked and/or misunderstood. Do you have a right to feel this way? Who is attacking who anyway?

Internet conversations feel remote because they are. You can’t diffuse a tense conversation by cracking a joke or meeting someone’s eyes with a silent apology. Internet ‘arguments’ can string along for days because, unlike a verbal argument which quickly fades from your memory, they’re harsh words frozen in time. Someone who is ripping you a new one on the public forum may actually be a wonderful person who thinks a lot like you, but you wouldn’t know because all you see are those hostile words on the screen that won’t go away!

For this reason, it’s unbelievably important not to take internet skirmishes to heart. The truth is, you may be taking offense for no good reason. And even if someone really does seem to be out for your blood… who cares? Click away and they’re gone. Besides; the world is watching. How much of a scene do you want to make?

2. Ditch the sarcasm.

Sarcasm really does not translate on the internet. Sarcasm is my favorite form of communication, so believe me I’ve tried. People can’t tell by your tone or gestures if you’re serious, kidding, scathing, or what, so if you want to communicate effectively and efficiently, steer clear of sarcasm. I’ll give you an example of sarcasm causing confusion on the internet.

Networker 1: Say, Networker 2, how was that teleseminar you attended?
Networker 2: It was really something special.

“It was really something special.” Hmmm. What could that mean, exactly? Sounds a little smart-alecky, but who knows! The reader can’t be sure, so a straightforward answer might be the better option. “The guy was a good speaker, but I felt like he was telling me things I already knew. I’ll have to pick a more advanced course next time.” Now, there’s a complete answer that’s based in fact and well-expressed!

Some people use emoticons to convey when they’re being sarcastic, such as the smiley :) for “just kidding” , the wink ;) which might mean, “I’m just teasing,” or the guy-with-his-tongue-out :P– “I know I’m being goofy.” Other people use internet gestures, like the *grin* and the :::shiver:::.

Emoticons are okay for a less formal public forum setting, but not so much for business networking. Use them sparingly. How are you supposed to appear professional if you’re throwing (((hugs))) everyone’s way? I don’t know about you, but I don’t go around hugging people I don’t know!

All this being said: stick to literal communication whenever possible. I know more than anybody how tough this is. If you’re really unsure about it, you can always just be a forum ‘lurker’ for a while, until you get the hang of how it’s done.

3. Instead of offering opinions, ask questions.

People love to argue. Make a statement, and by God, someone out there is going to contradict it. If you enjoy and know how to play the debate game, take them on… it will be a learning experience for all. But if conflict makes your tummy hurt, you can spur on a discussion in a more genteel way; by asking questions!

If you ask people what they think, they’ll feel encouraged to jump into the discussion… and that’s what you want, isn’t it? Ask questions, and let folks know you’re open to new points of view. When you word your ideas in the from of questions, you’re basically saying “Hey, I know I don’t have all the answers. But I’m thinking, and I’d love for you to add your insights.” Then, by phrasing your questions in a specific way, you can gently ‘lead’ the conversation. Next time you have a strong opinion to state, practice rephrasing it into a question. “What ways might we practice common courtesy in an effort to improve internet communication?” There, see how easy that was?

4. Remember the real-time issue.

If you haven’t noticed, real-time has some wacky effects on internet communication. Sometimes, messages look like they’re written in response to something someone else said… when really, they just landed there by sheer coincidence!

Suppose someone posts a remark at 9:05 a.m. Pacific Time, as you just happen to be posting the exact opposite viewpoint at 12:05 p.m. Eastern Time. When the messages “land” one after the other, it creates the illusion that the second person was arguing with the first person, when actually they were not and had no knowledge of the other person’s post! Whoa. That’s real-time at work, and it’s some crazy stuff. The lesson to be learned: don’t assume anything, especially on the internet.

The other way that real-time can botch up the works is if you’re seeking advice or technical support. You post a question, some time elapses, and the moderator replies. But by now, you’ve figured out the answer and it’s led you to a third complication. Now, you can either try and over-explain the confusion in an effort to be polite, or say to yourself, “the heck with this” and leave the discussion, which could be perceived as rude. It’s quite a fretful situation. Keeping this in mind…

5. Think before you speak.

Using the example from Point 4: thinking before you ask technical questions can save everybody the exhaustion of over-communication. Rather than blurt out your confusion, have a look around, see what’s going down. Is there an FAQ section you can refer to?

I have been known to dive right in to the chat without knowing what the heck is happening. As a result, I am familiar with the taste of shoe leather. If you’re puzzled about what’s going on in a public forum discussion… can you go back and read a few old posts to get caught up? You’ll save everyone a lot of wasted words if you just get with the program. I learned the hard way, but you don’t have to.

“Think before you speak” also means proofread. Be on the lookout for ambiguous content. If you’re tired, stressed or feeling under the weather, you may have some trouble getting your point across. Maybe it’s not the best time to communicate.

As a writer, I’m acutely aware of word choice. Use the wrong word, and WOOOPS- somebody is getting the total wrong idea. Copywriters have a chance to write multiple drafts - and in that way, get multiple chances to refine what they say in their writing. Internet posters don’t have this option. Once you hit POST, you can’t take back what you’ve written. All you can do is send MORE posts, and give folks the impression that you are a babbling fool! So, for your own sake, heed my words, take your time, think about what you want to say, and PROOFREAD!

Above all, keep a positive attitude and an open mind. Welcome others’ opinions while gently expressing your own. Be forgiving and patient with people and their bumbling ways. Be a good internet communicator.

Copyright 2005 Dina Giolitto. All rights reserved.

EzineArticles Expert Author Dina Giolitto

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys”R”Us. Visit http://www.wordfeeder.com for rates and samples.

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