Misrelate

Commenting on the acquisition, Patrick Bateman, Chief Executive Officer
of Eurocell, explains: Peninsula Plastics is a perfect fit with
Eurocell because it extends and complements our depot operations in the
North West. Culturally the two businesses have perfect synergy because
they have both built a strong reputation in the industry for offering
best in class service, with each branch having a real can-do attitude
to customer satisfaction. There is no other national building plastics
depot network that offers such a wide product range along with
exceptional value for money.

Adding Peninsula Plastics to its portfolio further secures Eurocells
position as the fastest growing company over the last ten years within
the PVC-u industry.* This has been achieved by a continual focus on
investment, innovation and customer service.

Peninsula Plastics will now have access to all the products manufactured
by Eurocell, ensuring an even quicker turnaround of orders, greater
reliability of delivery and consistent quality assurance. In addition,
the fact that Eurocell manufactures many of the products offered in the
depots will ensure costs are kept down to offer real value for money for
customers.

Patrick Bateman continues: Peninsula Plastics is a successful business
in its own right, operating in a very competitive market. We are really
excited by this acquisition because it allows us to extend our
one-stop-shop offer to installers, contractors and DIYers in the North
West.

Eurocell Profiles Ltd is one of the UKs leading suppliers of PVC-u window, door, conservatory and roofline systems. From its base in Derbyshire, Eurocell supplies a national network of fabricators with a uniquely comprehensive range of UPVC Products including guttering conservatories inline patio doors, vertical sliders, conservatories, roofline, cavity closers and curtain walling. Eurocell Building Plastics (EBP) is the sister company of Eurocell Profiles and operates over 76 depots nationwide stocking sliding sash windows, windows trims, conservatory roofs and most other items required by the trade and DIY customer.